Rolls-Royce has once again redefined luxury and exclusivity with the unveiling of their latest masterpiece, the La Rose Noire Droptail. This exquisite creation marks the first entry in the new four-unit series of special commission vehicles from the Coachbuild program. Here’s everything you need to know about the world’s most expensive new car.
The Unveiling of Opulence
Rolls-Royce chose the prestigious Monterey Car Week in Monterey, California, to present the La Rose Noire Droptail to the world. The owners, a mysterious international duo with a passion for art, automobiles, and luxury, were treated to a private reveal on August 19, followed by a public showcase.
A Symbol of Unrivaled Craftsmanship
It took an impressive four years to bring the La Rose Noire to life. This fully custom vehicle is an evidence of Rolls-Royce’s commitment to perfection, featuring unparalleled craftsmanship and bespoke accessories. The result is a car that’s more like a work of art on wheels.
A Price That Would Break Your Bank
While Rolls-Royce keeps the official price tag under wraps, initial reports suggest that the La Rose Noire came with an eye-watering price of £25 million, roughly $31.8 million. However, given the exclusivity of the Coachbuild program, the actual cost might forever remain a mystery. Anyway, it’s the most expensive car in the world at the moment.

Design Inspired by Elegance
The La Rose Noire is a motorized embodiment of the French Black Baccara Rose, chosen for its special significance to the owners. The vehicle boasts a design that combines the vintage flair of 1920s hotrods with a contemporary, opulent interior.
Unleashing Performance
This opulent machine isn’t just about looks; it packs a punch under the hood. The twin-turbo 6.6-liter V12 engine has been tuned to deliver a staggering 593 horsepower and 840 Nm (620 lb-ft) of torque. The power is seamlessly managed by an 8-speed automatic transmission with a manual override option.
Luxury Beyond Compare
The interior clearly looks extravagant, combining carbon fiber, leather, and wood elements. A custom Audemars Piguet 43mm Royal Oak Concept Split-Seconds Chronograph timepiece adorns the dash, doubling as a wearable accessory.
Unmasking the Possible Owners
While the identities of the owners remain a well-guarded secret, speculation runs wild. Clues dropped by Rolls-Royce point towards prominent French billionaires Bernard Arnault and Francois Pinault, both of whom represent the sophistication and elegance that this car exudes.
In conclusion, the La Rose Noire Droptail shows Rolls-Royce’s unwavering dedication to crafting automotive masterpieces that transcend ordinary notions of luxury. While the cost may remain shrouded in secrecy, the impact of this vehicle on the world of luxury automobiles is undeniable.