Mazda design chief Ikuo Maeda said at the 2018 LA Auto Show that while the type of carmaker’s first electric car isn’t certain, it won’t string along with popular trends of electric vehicle design.
At the moment, those cars that follow the trend have a digital appearance from the mainstream automakers who need to have a specific characteristic of electric vehicles. That is the direction that Mazda won’t go to. From the Japanese company’s point of view, when it has an electric car, it needs to keep its personality as a car, and its feel as a machine. And the most important thing is that it must be a typical Mazda.
There’s potential for numerous body style assortments. Since it will have an electric powertrain, it will be smaller in size, which means more freedom for you, but more space is required for the battery, so it will have its own limitations.
Meanwhile, Mazda’s Vice President Akira Marumoto expressed that he has no intention to give Mazda’s first electric car too much of a performance. In other words, it won’t be a sports car. He prefer not to make such a vehicle.
Compared to many other carmakers, Mazda is less positive about a global electric future. It foresees that cars whose propulsive force comes exclusively from a battery will make up only five percent of its sales in 2030. It perceives that quite a lot of its lineup will regardless be electrified, which means each of its models will pack a hybrid powertrain, be it using a mild hybrid system or a plug-in hybrid one.
In the future, Mazda’s hybrid cars may utilize the company’s rotary-powered range extender, intended to give electric cars an internal range boost in times when charging is inconvenient. Some may expect that Mazda rotary getting a new lease on life means the RX sports cars will make an exciting come back. This, however, is not the case as the company has no intention to revive the series.