Bugatti Chiron Profilée Price Breaks Record

The beast you see here isn’t an ordinary Bugatti. This particular model has smashed a record for the most expensive new car sold at auction.

The Bugatti Chiron Profilée is one of a kind machine that broke cover last month. Then it rocked an RM Sotheby’s auction in Paris on Wednesday.

Depending on how you look at it, you may find it surprising or not, but the car fetched no less than €9,792,500 including the buyer’s premium. This amount of cash equals roughly $10.77 million.

That’s way more expensive than the initial estimation, which was half of the final price. Bugatti won’t take all the money as it wants to donate a percentage of the proceeds to charity.

Before the Chiron Profilée, it was the 500th Ferrari LaFerrari that held the record for the costliest car that went under hammer. It was sold for $7 million in 2016.

Still, all those figures are pale in comparison to what the 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupe fetched in 2022. The classic race car was sold for a whopping €135 million or $148.5 million. It holds the record for the highest price paid for any car at auction, though, which is a different thing.

The Chiron Profilée is a unique one-off hypercar as it was built to give the track-focused Chiron Pur Sport a ‘Touring’ treatment that would make it less brutal.

Originally, Bugatti wanted to slot it between the Sport and the Pur Sport, but 500 Chirons had already been sold before its development was complete, thus the Chiron Profilée never made it into production.

This one-off machine is a pre-production example designed to lay rubber legally on European public roads. So it’s not part of the Chiron’s production run of 500 units.

Being the ‘tamer’ version of the Pur Sport, the Chiron Profilée is still a wildly powerful monster. Powered by an 8.0-liter quad-turbo W16 engine, it’s ready to give its owner 1,480 hp to play with.

That kind of output allows the Profilée to launch from 0-62 mph in just 2.3 seconds, before reaching 124 mph in 5.5 seconds and maxing out to 236 mph.