Ariya Concept Previews Nissan’s New Design Philosophy

Officially unveiled sooner than anticipated, the Nissan Ariya concept looks more riveting than when it appeared on the internet.

According to Nissan, the reveal of the Ariya Concept marked the start of a “new era” for the company. That’s because the vehicle will become a statement to the world about Nissan’s new philosophy for the automobiles of future. The company looks confident with the Ariya, but to be honest, the concept does look interesting indeed.

So in other words, what Ariya displays represents the new design philosophy of Japanese carmaker. The Ariya itself is inspired by the IMx concept which debuted at the Tokyo Motor Show in 2017, although it also carries a number of additional elements that make it look a bit bolder.

Like at its front for instance, instead of the front grille, the car uses a bold front ‘shield’. Meanwhile, the rear-end also looks a little different when compared to traditional SUVs as there are steeply raked C-pillars. The Ariya rides on 21-inch aluminum wheels.

For Nissan, a new platform means “fresh opportunities”. With it the company can make a positive difference about how their cars “interact” with people, offering a new outlook by combining electric vehicle technology with “advanced driving capabilities”.

A formula of balance is applied to the exterior of the concept by considering the equality between “dynamic beauty and tech sharpness”, in addition to “sport and luxury”. Here Nissan is trying to show what it can do with a pure EV platform. It can be seen from the big cabin, big wheels, and the two-tone color scheme displayed by the Ariya that together make it look elegant.

No detailed information regarding powertrain has been provided so far. Nissan only said that the Ariya is powered by three electric motors – two at the front and one at the rear. But there’s one important feature that has been known, namely the Nissan ProPILOT 2.0 system that lets the driver take his hands off the wheel while the car is driving in a given lane.