Following Ferrari’s aid to Alfa Romeo with the making of the Giorgio architecture that underpins the Stelvio and Giulia, FCA declared that the brand’s best creation is yet to arrive. At the Capital Markets Day 2018, Alfa Romeo made that promise, which is to launch the 600-hp GTV and 800-hp 8C. Unfortunately, the merger with Groupe PSA leaves this as an empty promise that won’t come true. That’s right, neither of the two cars will happen in the end.
At the third quarter 2019 results presentation, FCA revealed what’s in Alfa Romeo’s current portfolio: the Giulietta small hatchback, Giulia saloon, and Stelvio SUV. Everything seems fine here, except, wait a minute, what happened to the mid-engined 4C? And the thing that worries us most about the presentation is the list of the company’s future products, which contains the Giulia, Stelvio, and a couple of utility cars. So, it’s safe to say that the upcoming GTV and 8C are dead before arrival.
The small SUV is scheduled to arrive in 2021 with a plug-in hybrid variant. As for the B-UV, it’s expected to launch in 2022 with proportions in subcompact category and a pure electric option. FCA apparently has a good reason behind this change: it wants to center its attention on “current market strengths” and lessen worldwide reach and overlap with its competitors.
Reports were coming from media in Italia a couple of weeks ago that Alfa Romeo could be on its way out of F1, ending its sponsorship with Sauber at the end of next year, and it wouldn’t be really shocking if that were actually to happen. The Italian brand is losing cash every day, both in the showroom and on the track, and FCA doesn’t want to spend further resources into a deteriorating marque. It is Honda which is said to replace Alfa in its Sauber partnership if things go out of kilter, meaning that the Japanese company would compete with three teams for 2021.
Alfa Romeo’s worldwide sales actually went up by 12.6 percent last year to 122,533 cars, which is a good thing. However, this increase is simply not big enough to cover the costs of the Giorgio architecture and F1 participation, so it would still be a loss in for the marque if it decides to stick with the two matters. Almost one fifth of the Alfa’s sales are distributed inside America, and that’s almost not sufficient to keep the brand afloat.