2024 Toyota Prius and Crown Debut with Price Adjustments

For the 2024 model year, the fifth-gen Toyota Prius debuted in North America, featuring an unexpectedly appealing look and a choice of all-wheel drive. The 2024 Toyota Prius price has received a modest increase over the 2023 model.

As the new Prius models made their debut in the US market, Toyota also unveiled the new Crown to replace the Avalon. With slight upgrades and a corresponding rise in the starting prices, both models are entering the new model year.

From what we can see, the new Prius remains largely unchanged, except for a few extra colors on the outside. You can choose from Reservoir Blue, Midnight Black Metallic, and Guardian Gray as the basic colors, or opt for Wind Chill Pearl and Supersonic Red as the extras for the color palette.

As in the previous year, the model comes with three different trim levels, and each one has both front-wheel-drive and all-wheel-drive versions available. Toyota’s Safety Sense suite is also a standard feature on every new Prius.

Price-wise, the difference between the hybrid vehicle and the 2023 Prius is not much. Compared to last year’s $28,545, the FWD grade base LE now costs $28,745, with destination and handling fees in the price.

Choosing the AWD version of the base model will cost you a minimum of $30,145. The Limited AWD is the highest-priced variant and starts at $37,160 before options, which is higher than last year’s starting price of $36,960.

The 2024 Toyota Crown, meanwhile, also has few changes. The Japanese carmaker has upgraded the quality and softness of its materials. The XLE, Limited, and Platinum variants now have new trim enhancements as well. The 2024 Toyota Crown price increases due to these minor changes.

The base model of the 2024 XLE now has a starting price of $41,145, which is $100 higher than the previous year. As for the flagship Platinum, it requires you to shell out no less than $54,165, which includes the destination and handling fees.

According to Toyota, the 2024 Prius will be available at the brand’s dealers nationwide from November. They don’t say anything about when the 2024 Crown will arrive, although we expect it to stick to an identical launch plan as usual.